Join the Campaign

Unashamedly Ethical is an initiative to help promote ethical conduct amongst the people of South Africa, both in their professional and private capacity. If we can re-align our moral compass to defy corruption and self-serving business practices and instead promote value-based trading, ethical leadership and fair & just treatment of all in the business arena, it is sure to have an impact on our personal lives, communities and our nation.

This initiative is available to all who has an interest in the future of this country. We encourage all CEO's, Company Directors, shareholders and companies who value ethical, honest and fair business practices to become part of the unashamedly ethical process, to help pave the way to a better South Africa.

You simply sign a commitment form committing to uphold the values therein and be willing to be held accountable as an Unashamedly Ethical signatory or network partner, by your peers and associates. Although this is a collective commitment to see ethical business practices re-established in our society, it is also a personal challenge to hold ourselves to a higher standard and challenge the statuesque, by doing what is right, fair and just, both in business and in private. To commit to consistently conduct ourselves unashamedly ethical, not just in public, but even when no one is watching...

Genesis 12 : 2 - 3 "I will make you into a great nation and I will bless you; I will make your name great, and you will be a blessing. I will bless those who bless you, and whoever curses you I will curse; and all peoples on earth will be blessed through you"